5 Signs You Need A New Website
Your website is the visual representation of your brand online, a place for potential clients to research and learn more about what you offer. Once a potential client lands on your website, you only have mere seconds to make an impression and keep them on your site. That’s why it’s so important to assess your website objectively and identify ways it could serve your business and clients best. If it’s been a while since you’ve assessed your site, chances are you may need a refresh or even a redesign. See how your website stacks up against these five signs it’s time for a new website:
You need a developer to make changes to your own website. If you need a developer to make code changes to your site(often at $150/hr+!) or if the backend of your site is hard to use, it might be time to move your site to a more user-friendly platform. By having your site built on an easy to use platform, you can take control of updating your own website without needing to have advanced knowledge of HTML/CSS, saving time and money. That’s where Mighty Oak Digital can help!
You need a competitive edge. If you regularly check out your competitor’s websites, you may come to one of two realizations. Either you need to level up your own site to compete or you see an opportunity to get ahead of the curve if your industry is behind digitally. A new website is a great way to generate buzz, grab a client’s attention, and test (or update) features like quote requests or email newsletter forms to boost interest.
Your site isn’t user friendly. Websites should be easy to navigate, with a clear call to action such as requesting a quote, buying a product, etc. Do you regularly get quotes or leads from your site? Are the font or colors make it difficult to read? Is your site too busy? If your site isn’t getting quality traffic, bringing in sales, or generating leads, you may want a site review to identify potential user issues. For a complementary site review, email us! We can work with you to find and fix user issues to eliminate barriers between you and your next client.
Your site looks dated. If it’s been a few years since you’ve updated your website, it’s probably time for a site refresh. Outdated websites often aren’t mobile-friendly (easy to use on a mobile device), may not rank well with search engines like Google, or have other issues. With search engine algorithms and best practices constantly changing, a website is something that needs to be tended to rather than created and never updated.
Your business has changed(or is changing). Business needs can change over time. Whether it’s a new direction, shifting client needs, or navigating a changing industry, be sure your website reflects where your business is growing today. A good website should be versatile with easy to use features such as landing pages, email newsletter forms, quote request forms, and more. Can’t do that with your current site? We can help!
Ready for a new website? Let Mighty Oak Digital help! Our team of experts can create a professional website that’s user-friendly and reflects your business. Every site we create is optimized for SEO, content, and user experience(UX) to ensure your website is focused on users and results. Contact us for a free website audit and quote!